What’s Your Purple Goldfish? Executive Summary

Stan Phelps is an “experience architect”, author, professor and popular keynote speaker. He believes that brands must focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan works with clients to create keynotes, breakout sessions and workshops that are memorable and on brand, inspiring businesses to become talkable by design. The result: programs that win BIG.